A Japanese company, ‘Kochou fuku’, have found a way to revolutionize keeping cool. Available in a variety of colours and styles, the patented shirt has a couple of battery powered fans sewn into the back.
CEO, Hiroshi Ichagaya, said “Until now, air-conditioning implied cooling the entire room. Now, we can cool just the body."
Although the clothes have been on the market for three years, the 5,500 sold so far have mostly been to workers at the factory.
Ichigaya’s daughter admits she won’t wear them, as “the shape is no good”.
The shirts are available to buy on the internet and cost 11,000 yen (about $97)
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